What your business can do

Taking green initiatives has become a respected – and expected – business practice. Not only does it cut unnecessary costs, it improves productivity through more efficient management of resources as well. From list maintenance and effective targeting to the production and design of your direct mail, there are several best practices that your company can implement to reduce its impact on the environment and improve its ROI.

Target consumers more accurately

• Use Targeting software for Unaddressed Admail^TM to help ensure that the most relevant message reaches the right person. Canada Post’s GeoPost^TM Plus service, for example, allows you to select and target your prospects based on neighbourhood demographic data and choose the most appropriate delivery routes. For more information about GeoPost Plus, click here
• Make sure you are optimizing your in-house or purchased list: Apply merge purge rules to reduce duplicates, as well as the Canadian Marketing Association’s “Do Not Contact” service.
• Predictive models can be a valuable investment because they can help you target more effectively and improve your response rates, while reducing unnecessary mailings.

Green Tip
Use Return Postage services on a regular basis to get undeliverable mail returned to you. This helps to identify customer records that are out of date, so you can update your database accordingly. To learn more about these services, click here.